Social media algorithms are evolving—here’s how to stay ahead:

1. Prioritize Reels & Short Videos
   Instagram and Facebook prioritize video content. Brands using Reels see 3X more reach than static posts (Meta, 2024).
2. Engage in DMs
   Responding to comments/DMs within an hour boosts visibility. 60% of users expect brands to reply in under 60 minutes (Sprout Social).
3. Leverage User-Generated Content (UGC)
   Posts featuring customer photos/videos earn 6X higher engagement than branded content (Nielsen).
4. Post During ‘Hidden’ Peak Times
   Use Instagram Insights to find when your specific audience is most active (often differs from generic “best times”).
5. Run Polls & Q&A Stickers
   Interactive Stories increase reply rates by 25%, signaling algorithm favor (Hootsuite).

Pro Tip: Repurpose top-performing Reels as TikTok/YouTube Shorts for cross-platform growth.

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2. “Why Your Google Ads Aren’t Converting (And How to Fix It)”

Common pitfalls killing your PPC ROI:

• Mismatched Landing Pages
  Your ad’s promise must match the page content. Discrepancies increase bounce rates by 70% (Unbounce).
• Broad Match Keywords
  Switch to phrase/exact match to avoid irrelevant clicks. One e-commerce brand reduced wasted spend by 40% post-optimization.
• Ignoring Negative Keywords
  Add terms like “free” or “jobs” to exclude unqualified traffic.
• No Conversion Tracking
  Without tracking, you’re flying blind. Set up Google Tag Manager to measure actions beyond clicks.