Segmented email campaigns generate 50% more sales (Mailchimp). Try these:

1. Abandoned Cart Series
   Send 3 emails over 48 hours:
   • Email 1: “Forgot something?” + cart snapshot
   • Email 2: Social proof (“5k+ customers bought this today”)
   • Email 3: Last-chance discount
2. Win-Back Campaigns
   Target inactive subscribers with:
   • “We miss you” subject lines
   • Exclusive offers (e.g., “20% off your comeback”)
3. Post-Purchase Nurturing
   Post-checkout emails with:
   • Product care tips
   • Related item recommendations

Key Stat: Segmented welcome emails see 75% higher open rates (HubSpot).

Why Your Google Ads Aren’t Converting (And How to Fix It)”

Common pitfalls killing your PPC ROI:

• Mismatched Landing Pages
  Your ad’s promise must match the page content. Discrepancies increase bounce rates by 70% (Unbounce).
• Broad Match Keywords
  Switch to phrase/exact match to avoid irrelevant clicks. One e-commerce brand reduced wasted spend by 40% post-optimization.
• Ignoring Negative Keywords
  Add terms like “free” or “jobs” to exclude unqualified traffic.
• No Conversion Tracking
  Without tracking, you’re flying blind. Set up Google Tag Manager to measure actions beyond clicks.